Case Studies
Results for the tenants of The Village at Foothill Ranch
Jersey Mike's Subs:
150 collected @ 50% represent new customers, $10.00 ave. ticket, visit 1X/week. Short term revenue = 150 x $10 =$1500; Projected new biz annualized revenue if only half of the new customers become loyal long term customers visiting once a week. 75 new divided in half = 37.5 new customers become loyal customers spending $10 once per week for 52 weeks = $520 yearly x 37.5 customers= $19,500 plus short term revenue of $1500 = $21,000 total projected revenue (42 to 1 projected return on investment
Mustard Cafe':
74 collected, 42 new customers, average ticket $15.00, visit 3X/month. Short term revenue = 74 x $15 = $ 1110; Projected new biz annualized revenue if only half of the new customers become loyal long term customers visiting three times a month. 42 new divided in half = 21 new customers become loyal customers spending $15 three times per month for 12 months = $ 540 yearly x 21 customers= $ 11,340 plus short term revenue of $ 1110 = $ 12,450 total projected revenue ( 25 to 1 projected return on investment)
Z-pizza:
82 collected, not sure the # on new customers, $8.00 average ticket, visit 4X/month Short term revenue = 82x $8 =$656. Assuming half of all the customers were new, the projected new biz annualized revenue if only half of the new customers become loyal long term customers. 41 new divided in half = 20.5 new customers become loyal customers spending $8 per week for 52 weeks = $416 yearly x 20.5 customers= $8,528 plus short term revenue of $656 = $9184 total projected revenue (18 to 1 projected return on investment)
Frescas:
96 collected, not sure # new, $9.00 average ticket, visit 2X/week. Short term revenue= 96x$9 =$864. Assuming half of all the customers were new, projected new biz annualized revenue if only half of the new customers become loyal long term customers. 48 new divided in half = 24 new customers become loyal customers spending $18 per week for 52 weeks = $936 yearly x 24 customers= $22,464 plus short term revenue of $864 = $23,328 total projected revenue (47 to 1 projected return on investment)
V's Barbershop:
60 collected, 50 new, average ticket $25.00, visit every 6 weeks Short term revenue = 60x$25 =$1500. The projected new biz annualized revenue if only half of the new customers become loyal long term customers. 50 new divided in half = 25 new customers become loyal customers spending $25 every 6 weeks = $212.50 yearly x 25 customers= $5312.50 plus short term revenue of $1500 = $6812.50 total projected revenue (14 to 1 projected return on investment)
Play Mates:
6 collected, 4 new, $30.00 average ticket, visit 8X/month Short term revenue = 6x $30 =$180. The projected new biz annualized revenue if only half of the new customers become loyal long term customers. 4 new divided in half = 2 new customers become loyal customers spending $60 every weeks = $3120 yearly x 2 customers= $6240 plus short term revenue of $180 = $6420 total projected revenue (13 to 1 projected return on investment)
Flame Broiler:
Total coupons redeemed @ our Foothill store - 160 with 50-60% new The average ticket is $7.00 and the # visits monthly are 2. Short term revenue = 160 x $7.00 = $1120. The projected new biz annualized revenue if only half of the new customers become loyal long term customers is 96 new divided in half = 48 new customers become loyal customers spending $7 twice per month = $168 yearly x 48 customers = $8064 plus short term revenue of $1120 = $9184 total projected revenue (18 to 1 projected return on investment)