Case Studies
Super Sub Shop - Quick Service Restaurant
Challenge: Super Sub Shop came to MMDR in order to start a lucrative business to business direct mail program. As a quick service restaurant they were already marketing to consumers, but wanted to take advantage of the “lunch crowd” found at local area businesses. With over 200 locations across the southern United States, they knew they wanted the best business direct mail campaign that MMDR could offer.
Solution: For this business-to-business campaign, MMDR selected the companies within a 3 mile radius of each Super Sub Shop location that had at least 20 employees at the business site. Once those companies were isolated, Super Sub Shop mailed 20 coupons to each company’s Human Resource Manager to pass out to their employees.
Results: Super Sub Shop had overwhelming success with their business-to-business direct mail campaign. The trial response from area workers had an approximate 16% conversion rate – that’s a lot of people that took advantage of their Super Sub Shop coupon.