Case Studies
Cable Company Gets Connected with More Customers
Challenge: The client is a national provider of Digital Cable, High-Speed Online, and Digital Phone services. Through their agency, they run many different vehicles for their promotional media to keep in front of the consumer in this highly competitive industry. In 2007 they began to test the Money Mailer Direct Marketing shared mail program running the same ZIP Codes they had been using in their competitive direct mail programs.
Solution: The result of our analysis showed the agency and client that they can mail 600% more zones that "look like" their best customers than they are currently mailing in order to maximize their advertising investment.
Results: The result of our analysis showed the agency and client to mail 600% more zones than they currently mailed, that "look like" their best customers to maximize the return on their advertising investment.